Because outstanding customer service means the world to us


Over the years, Criterium Cycles has built a brand around providing the best possible customer service experience we can. In addition to our famous approach to specifying, sizing and fitting the right bike for your individual needs, we also offer a range of other top class services. Here’s just a selection of them.

Because it's the attention to detail that makes the difference


Criterium Cycles is regulated by the Financial Conduct Authority (we have something called Limited Permission) and this allows us to introduce you to Klarna Bank who can provide Interest Free Finance Options. The term over which you can have the Interest Free Finance depends on the value of the bike and / or accessories. But as long as you spend a minimum of £275, you can look at interest free finance options whether you are buying a bike, some clothing, some accessories or a combination of all three. There are some Terms and Conditions and Finance is always subject to age, credit and status. But the Klarna Bank application process is super easy and a decision is very quick. You can read more about our specific Interest Free Finance terms by clicking HERE where you can also see a worked example.

Trek Project One / Bianchi Tavalozza

There is nothing quite so cool as a bike that stands out from the crowd, something that reflects your personality, something that is genuinely a one off. Henry Ford did the world a great service when he invented the Model T and famously said “you can have any colour so long as it’s black”. But whilst he is revered for championing making things cheap and accessible it’s not for promoting individuality! Personalisation and customisation options can be less expensive than you think and they are always worth a second look before you invest in your brand new bike, something that you want to treasure for a long time to come. So check out our personalisation and customisation options by clicking HERE and see what the world has to offer. You’ll want that new bike even more!

Criterium Cycles Services - Project One
Criterium Cycles Services - Workshop


So you’ve bought your brand new BMW M3. It’s the car of your dreams. We bet it would never even cross your mind to ignore the service intervals in the logbook. No, you take it back for a service to keep it in tip top condition and you expect your local BMW garage to have the environment and equipment in their workshop worthy of looking after your pride and joy. It’s exactly the same with bikes. OK, your latest road bike may not have quite the complexity of the Engine Management Unit on a modern road car, but it’s still a collection of carefully engineered components designed to fine tolerances and manufactured / assembled with precision. That’s why our workshop is designed to the same standard. We keep it immaculate and would be proud to show it anyone, anytime. You can be sure that whatever you book your bike in for, it is going to be looked after as you would expect it to be. We don’t list all the jobs we can do because frankly, it would be too long. So give us a call and we can provide you with a quote and / or all the information you need for the best standard of after sales care money can buy.

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