Criterium Cycles | About Us

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About Us

The Criterium Way

A family business where the customer always comes first

Criterium Cycles - a family business (About Us page)

Our heritage

Criterium Cycles was established in Edinburgh in 2013 by brothers Paul and Richard Bowker. From the outset, our vision has been to deliver outstanding customer service and be one of the best bike shops in the UK. We believe that by stocking the best brands supported by knowledgeable staff who ride and wear all the products we sell, we give our customers the confidence that they are buying the right products supported by impartial and professional advice. The very first time you walk in our Edinburgh showroom, you will be greeted warmly and the Criterium journey begins. We make sure we find out as much about your riding objectives and level of experience at the very outset so we can make sure we supply you with the bike that is right for you.

We are constantly innovating

One of the really great things about being privately owned and not part of a big chain means we can try different fun and exciting things. We’ve held a number of fabulous events over the years and become synonymous with being able to attract the very biggest names to Criterium. We had a memorable evening with Jens Voigt (pictured with Paul and Richard) and a weekend with Tracy Moseley (former World Downhill Champion and three times World Enduro Series Champion to name just two. We have plenty more planned. Plus we’ve sponsored Natalie Milne, Team GB and Team Scotland triathlete and been very proud to see her race in Criterium Cycles colours! Being a Criterium Cycles customer means you get VIP access to all these events and more.

Paul and Richard with Jens Voigt - About Us Page

The extra mile for the perfect bike

Over recent years, Criterium cycles has become particularly well known for premium bikes and more specialist, custom build bikes. We still cater for all customers and budgets but we have to admit that the bespoke builds are a whole lot of fun such as this gorgeous Bianchi Oltre XR4 Tavalozza pictured here. You can read all about this incredible bike in the Portfolio section of our website. The majority of the bikes we build are on Trek and Bianchi frames (because they are so good) but when it comes to these kinds of bikes, absolutely everything is specified and built around your personal needs. And you would be amazed by what good value these kinds of builds can represent. They don’t need to cost crazy money, they just need to be carefully thought through, correctly specified and professionally executed. Which is absolutely the Criterium way.

A wide range of services

One of the really great things about being privately owned and not part of a big chain means we can try different fun and exciting things. We’ve held a number of fabulous events over the years and become synonymous with being able to attract the very biggest names to Criterium. We had a memorable evening with Jens Voigt (pictured with Paul and Richard) and a weekend with Tracey Moseley (former World Downhill Champion and three times World Enduro Series Champion to name just two. We have plenty more planned. Plus we’ve sponsored Natalie Milne, Team GB and Team Scotland triathlete and been very proud to see her race in Criterium Cycles colours! Being a Criterium Cycles customer means you get VIP access to all these events and more.