World Leading Brands


At Criterium we are passionate about good quality products and great customer service. We carefully select brands to work with who share our approach. All of the brands you see in-store have been tried and tested by all of our staff. We love to use their products and if we like them, then we’re sure you will too.

Because quality matters
Trek Bicycle Logo

Trek Bikes have been available at Criterium Cycles ever since we opened back in March 2013. Trek have been pioneering different designs of bike since the 1976. With a bike to suit every type of rider and style of riding imaginable there is something for everyone in the Trek range. Trek have a factory works team as well (Trek Segafredo Racing) with Alberto Contador and Fabian Cancellara as two of their most famous pro riders. Trek have the pedigree and total commitment to R&D to remain at the very forefront of cycling design and manufacture. Despite growing to become one of the worlds largest producers of bikes the company has retained it’s base in Waterloo, Wisconsin, and remains family owned to this day.

Founded in 1885 by Edoardo Bianchi, the company has been making bicycles for over 130 years to become the oldest bike manufacturer in the world in continuous production surviving two World Wars in the process.  Bianchi knows that heritage means nothing if one doesn’t remain up to date so are constantly innovating and investing in new technologies to ensure that their bikes remain the best in the world. Their trademark “Celeste” paint colour (pronounced ‘Che-Lest-Ay’) has been used on Bianchi’s bikes for over a century and is synonymous with the brand, featuring on almost all their products.

Frog Bikes are a family owned and run company based in Cardiff. The founders, Jerry and Shelley, have 2 small children of their own so they know how to motivate children to get on their bikes! Frog are dedicated to making cycling fun for children and specialize only in children’s bikes and accessories. Frog believe that light bikes make it easier for children to learn to ride, and therefore enjoy riding more. Frog produce bikes in a far greater range and number of sizes than most other manufacturers. Getting a child onto the biggest bike that fits not only makes it easier to ride, the bike lasts longer before your child “out-grow’s” the usable range of adjustment in the bike.

Bontrager have been producing the finest cycle parts since 1980. Named after it’s founder Keith Bontrager, the company started out making wheels and frames before expanding into parts, accessories and clothing. At Criterium we stock a comprehensive number of products from right across the Bontrager range, including the jaw dropping Aeolus road bike wheelsets.

Gore Bike Wear have been designing and making cycle clothing since 1985. They are part of W.L Gore, the company that invented the world leading Gore-Tex and Windstopper membranes. Gore Bike Wear products are designed to last, putting function over fashion. In-fact, some of our staff members have Gore Bike Wear garments that are over 10 years old that are still going strong! What we particularly like about Gore products is their attention to detail, extensive development and testing. This show’s in the performance of their products. You can have the best bike in the world, but if you yourself are too hot/cold, wet, and uncomfortable then you will have a miserable experience on the bike!

Kask helmets are all designed and made in Italy. Kask started out in 2004, and strive to achieve excellence not only in safety, but also in ergonomics, functionality and attractive design. We really like the easily adjustable “Up and Down Fit System” that is used on many of their helmets which makes them mega easy to adjust and comfortable in use. It also makes their helmets work better with pony-tails according to our female customers too! The massive range of colours they produce all their helmets in makes it easy to colour co-ordinate with the rest of your kit, and the leather chin-straps on certain models add a touch of luxury.

Torq Fitness developed their own line of performance nutrition products to support the athletes they were working with as nutrition consultants. Now a market leader in sports nutrition, they stick with a research driven philosophy rather than following the latest trends. Torq products are free from any artificial flavours, colours or sweeteners and they work to give the finest natural flavours possible. Rhubarb & Custard, Apple Crumble and the new Cherry Bakewell flavour energy gels are most popular with our staff and customers!

Restrap is a British, family run business that specializes in hand made bags and accessories for the cycle market. All of their bags are designed and made in their factory in Yorkshire. Restrap have a style all of their own combining modern fabrics with tried and tested manufacturing techniques and a touch of retro design inspiration thrown in for good measure. Plus you can have any colour so long as it is black!

Exposure Lights are designed and built in the UK. The high quality of the optics on their lights means the light goes directly where you want it giving you a brighter and more efficient light. The alloy casings used on their lights gives durability and a premium feel. Exposure are always striving to improve their products and have been first to market with an array of ground breaking tech over the years. Check out the range in-store.